Results tagged “blogs” from David Kamerer's Spoonful
Nicholas D. Kristof enjoys a prominent perch in American life; he's a columnist for the New York Times, where he can reach millions of people every week. But he's also on Facebook, where he has almost 20,000 fans. Why Facebook? The principle is simple: for maximum influence, go where the eyeballs are. According to Alexa.com, Facebook is the #5 most visited website in the U.S.; NYTimes.com is #21.
That's the biggest limitation for a lot of bloggers. You can manage the technical hurdles and you can create the content. But in the end, there may not be a lot of eyeballs at David Kamerer's Spoonful. Or at my public relations blog, PRNeededHere.com. I'm building traffic, but it's not like perezhilton.com over here. Perez is on a superhighway; I'm a two-lane blacktop.
But I'm learning to go where the eyeballs are. In the past week I've cloned my blogs twice. LinkedIn's new applications create new opportunities to host content on your LinkedIn page. I installed Six Apart's Blog Link, and my blog instantly flowed on to my LinkedIn page. Blog Link also found my contacts' blogs, which are also viewable from my page. Simple and brilliant.
I also participate in a public relations social media site, PR Open Mic. I cross-posted some blog entries there, and instantly got a lot of comments. The process is pretty simple; from my blog dashboard, copy the blog entry HTML, and then paste it into a window. Preview it, touch up the code, and publish.
Every time I clone my blogs, I reach a new audience. It's a few more breadcrumbs to make it easier for interested readers to find my work. I'm glad to have you as a reader, whether here or there.
Last week, my colleague Bobby Rozzell observed that blog design might matter for attracting new readers or occasional readers, but not so much for regular, ongoing readers.
He's right. Most readers first see your blog through an RSS reader. If they do click through, they're likely to see a familiar template from a popular blogging platform like WordPress, Blogspot or Movable Type. Templates are the great democratizers of online design. They make enough design available to all. If you're not a designer, that's a good thing.
And the other reason blog design isn't that important: it's the content, stupid. But you already knew that.
What do you think? Does blog design matter to you?
Here's a useful report on blogging as it exists in 2008, courtesy of Technorati. And while you're at it, would you please "Favorite" my blog?
To celebrate its 10th anniversary, PR Week is holding a competition for "best PR blog." Vote for your favorites!Of course, blogging is no competition and voting is silly. But you should definitely check out the 32 finalists - there's some good stuff in there.
As they say in Chicago, "vote early, and vote often."
PR Squared, by Todd Defren, SHIFT Communications. Small agency that plays big, good balance between traditional PR training/technique and a solid understanding of how the Internet works.
Micro Persuasion, by Steve Rubel. He works for Edelman, a leading PR firm, and one that has positioned itself as social media-smart.
seth godin's BLOG, by, well, Seth Godin. (that's his capitalization, not mine). More marketing oriented than above, Seth is always swinging for the fences. Sometimes he connects, sometimes he whiffs. His writing has some of the qualities of Wired Magazine, always in search of the BIG IDEA (my capitalization). There's always a next BIG IDEA to push the old one out of view. But, having qualified his world view, he's fearless and imaginative, and you will learn something from him.
Find your own favorite social media/PR/marketing blog. Visit the Advertising Age Power 150 and toss some clicks. FYI, seth's BLOG is ranked #1, Micro Persuasion is #9, and PR Squared comes in at #40. This week, that is.
