marketing: May 2008 Archives

coke.gifA brand is a promise. It's what your customers think of when they think of your company. It's shorthand for a set of values and assumptions. It's eternal. And it's a moving target.

Take the brand quiz, and see what people think of a handful of companies at Fun and worthwhile.

Or do it backwards, smartypants. You're such the branding expert.  Guess them correctly.

About this Archive

This page is a archive of entries in the marketing category from May 2008.

marketing: July 2008 is the next archive.

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