social media: March 2009 Archives

I normally don't write about my personal life, but I've got exciting news to share with my friends, students and colleagues:

I've accepted a faculty position in the School of Communication at Loyola University Chicago, and will start there this fall.

Loyola is in the process of creating an extraordinary school of communication, and it's my privilege to be part of it.

So what makes it special? 

The University has made a strong commitment to the program, hiring a new dean (Don Heider), a talented group of new faculty, and creating a new facility (The Clare, at 51 East Pearson in the heart of Chicago's business district). It's literally steps from the Water Tower, and near many of the city's ad agencies and media outlets.

At Loyola I'll be able to pursue my interest in social media through a combination of teaching, research and professional practice. I'll be working with a collegial faculty with deep academic and professional training. And I'll be able to connect with industry professionals working at the highest levels for national accounts.

Oh, and in one of the most exciting cities in the world.

I'll leave Wichita State with sadness. I have great affection for my colleagues and students. And I'll miss the wonderful group of friends I've made through the years. So you can be sure I'll return regularly.

I don't leave Wichita State lightly. But there's no permanent position for me there. So it's time for a new adventure. And I couldn't have asked for a better one.

My favorite store is having a sale this week, but you wouldn't know it by looking at its web site.  

That's because the site just sits there. It's little more than a business card with some pretty pictures. The site isn't updated because it's a hassle to do it. If the job requires a web designer, complex software and an arcane process called FTP to send information to a server, it's too complicated to do regularly. 

But it doesn't have to be that way. A new kind of web site - a content management system, or CMS - makes it easy to administer from a secure dashboard. And when it's easy, you'll update it when you're having a sale. A CMS can be expensive, as a custom-designed and programmed site might be. Or it can be free, if you use an off-the-shelf or open source tool. Many companies use blogging platforms such as WordPress or Movable Type as their CMS. If you need more power or control, there are open-source tools like Joomla or Drupal. When you choose one of these, you gain support from communities of experts who provide free programming modules or visual themes.
More self-publishing: "6 ways to publish your own book," by Shevonne Polastre, on Mashable

Conversations you should join: "10 rules of marketing on user review sites," by Todd Defren, on PR Squared

Short, sweet, and true: "Personal branding in the age of Google," by Seth Godin

About this Archive

This page is a archive of entries in the social media category from March 2009.

social media: February 2009 is the previous archive.

social media: April 2009 is the next archive.

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