What is a brand?
A brand is a promise. It's what your customers think of when they think of your company. It's shorthand for a set of values and assumptions. It's eternal. And it's a moving target.Take the brand quiz, and see what people think of a handful of companies at Brandtags.net. Fun and worthwhile.
Or do it backwards, smartypants. You're such the branding expert. Guess them correctly.
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