What is a brand?

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coke.gifA brand is a promise. It's what your customers think of when they think of your company. It's shorthand for a set of values and assumptions. It's eternal. And it's a moving target.

Take the brand quiz, and see what people think of a handful of companies at Brandtags.net. Fun and worthwhile.

Or do it backwards, smartypants. You're such the branding expert.  Guess them correctly.

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This page contains a single entry by David Kamerer published on May 14, 2008 7:07 PM.

Writing for a new audience was the previous entry in this blog.

A quick hit of Wikinomics is the next entry in this blog.

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