Obama iPhone app engages, organizes voters

The book I'm looking forward to reading will detail how the Barack Obama campaign was built in large part with expert use of social media. I attended an Obama event last winter, and have been impressed with the almost daily updates on how I can participate in his campaign for President.

Now the campaign has created an Obama-specific application for the iPhone. It allows you to participate from one easy portal. For example, it organizes your contacts by state, so you can first call your friends who live in so-called "battleground states."

Of course, iPhone users are likely to be social media-savvy and Democrat-friendly, so it's the right message for the right medium.

Oh, and in case you were wondering, there is a "Donate" button.

McCain's response: "iPhone? What's an iPhone?"

Sticky, sticky, sticky. Well done!